Top 10 stories on local media in 2020
From the cultural shift that was new remote work environments to redefined presentation and programming strategies, here are our most popular posts covering the local media industry in 2020.
1. After the COVID-19 crisis: What’s next for local media organizations?
Jaime Spencer shared his perspective on five fundamental areas of focus for local media organizations looking beyond the COVID-19 pandemic.
2. 4 new strategies for local stations’ programming and on-air presentation
Several months into the coronavirus pandemic, local news stations have largely risen to the occasion to provide valuable coverage of an unprecedented story. But as our world is now forever changed, so too has our local news audience. Pat Maday called attention to charting a new strategic course to get started on the path forward.
3. The “crisitunity” of COVID-19: finding resilience in a disrupted local media landscape
Marissa Nelson offered her take on the unique opportunity the COVID-19 crisis has revealed for the industry – a crucial “crisitunity” for media organizations to redefine themselves.
4. 3 opportunities for broadcast media in the future of sports betting
Following his participation as moderator in the Future of Sports Betting in Broadcast Media panel at CES, which featured panelists from Sinclair, Sling TV, Yahoo! Sports and VSiN, Bill Hague shared a few key opportunities for broadcast in the future of sports betting.
5. Local Media Exclusive » Covering the coronavirus outbreak of 2020
Magid research featured in MediaPost found that social media and local TV were the main sources that US consumers turned to for local COVID-19 information. However, local stations needed to refocus coverage to continue to position themselves as a top source.
6. Remote working » COVID-19 causes cultural shift in local media organizations
Jaime Spencer shared Magid findings that identify key considerations for every station in the industry on how to address challenges in remote working and keep positive momentum going beyond the COVID-19 crisis.
7. National newspapers thrive while local outlets struggle to survive
Jaime Spencer was called upon by Axios to comment on the challenges local newspaper outlets are facing, and offered his thoughts on how they can attract digital subscribers.
8. The valued dependency of local television news
Dick Haynes shared his perspective on how a global pandemic reminded us that local television’s pillar of strength – localism – is alive and well.
9. Sales Leadership during COVID-19
Over the last 60 years, Magid has worked with hundreds of sales teams across the country and around the world to help them drive improved performance. That work has given us a unique perspective on what makes some sales organizations thrive while others wither in times of crisis. Jaime Spencer and Bill Day highlighted key learnings about what the best sales teams and best sales leaders do to find wins in uncertain times.
10. Newsrooms abandoned as pandemic drags on
In an interview with Axios, Jaime Spencer commented on the challenges of losing a physical newsroom, and its impact on a media organization’s culture, workflow, and brand.