Most Talkers Move Up
The top ten talkers were all steady to higher in the session ending June 12 with Dr. Phil (1.5 live plus same day national Nielsen rating, up 7% from the week before) jumping into a first place tie…
“Family Feud” Finally Foils “Jeopardy”
Family Feud (4.9 live plus same day national Nielsen rating, down 2% from the week before) topped the game shows and all of syndication in the holiday week session ending June 5. That was just enough to…
4 strategies for recruitment and retention in local news
You’ve heard it said before, “turnover is the enemy of strategy.” Well, if that’s the case, local news may be fighting a war – or is coming to a strategic standstill. We know that our clients are…
Magid knows SVOD strategies » What’s next for Netflix?
The price of a standard Netflix subscription has increased no fewer than six times since 2014, now making it the priciest streaming service. At the same time, its library of movies has shrunk dramatically….
Magid knows research methodologies » in the gaming industry
Although many of the core challenges and questions our clients have for our gaming team are not much different from what we tend to see in other industries we work with, there is some variance gaming…
Next to Last “Ellen” Ratings Skyrocket
Review based on a national syndicated rating report for the week ending May 22, 2022. In the session ending May 22, which was the week leading up to the last dance for Ellen DeGeneres (1.1 live plus same day…
Magid knows the local ad market » staying indispensable in uncertain times
Magid knows the local ad market – we track how advertisers feel about products and categories, including where they spend their money and what they think they’re going to buy. In the beginning of the…
“Dr. Phil” Tops Talkers
Review based on a national syndicated rating report for the week ending May 15, 2022. In a week where almost every major strip in syndication slipped Dr. Phil (1.6 live plus same day national Nielsen, steady…
Magid knows streaming » churn, content and community
In light of Streaming Day, Magid’s Jill Rosengard Hill, Executive Vice President of Global Media and Entertainment, and Mike Salmon, Senior Vice President of Gaming, chat about streaming – churn, content…
Magid conoce los noticieros locales » es hora de cambiar el pronóstico del tiempo
En Magid llevamos años hablando sobre la pérdida de interés en el pronóstico del tiempo en noticieros locales. Sin embargo, nuestro nuevo estudio, que compartimos exclusivamente en el 2022 Magid Weather…