4 ways brands can help consumers overcome decision fatigue
I don’t know about you, but I am tired…like all the time. I get plenty of rest – and I don’t seem more stressed by work or my home life than normal. Yet, I am mentally exhausted. Maybe it’s the…
“Feud” Joins “Jeopardy” Atop Games
Review based on a national syndicated rating report for the week ending July 17, 2022. Family Feud (5.1 live plus same day national Nielsen rating, up 6% from the week before) and Jeopardy (5.1, up 4%)…
What legacy local media can learn from nonprofit news
Advocacy and authenticity in action: lessons from the nonprofit sector Differentiation is a challenge for local news organizations at every level and in every market, and success in the oversaturated media…
“Jeopardy” Again Foils “Feud”
For the second straight week Jeopardy (4.9 live plus same day national Nielsen rating, down 2% from the week before) just nipped Family Feud (4.8, down 2%) for game show supremacy and the overall…
Magid knows the importance of human context » customization and personalization
Understanding the consumer holistically is critical to creating a truly customized and personalized experience. However, it’s easy to lose sight of consumers’ emotions behind the data with…
Talkers Rise Before Independence Day
Talk shows displayed out the most ratings fireworks in the week leading into the Fourth of July. Dr. Phil (1.4 live plus same day national Nielsen rating, up 8% from the week before) jumped into a first place…
Customization, personalization and the importance of human context
A recent project prompted a discussion around the need for brands to understand and capitalize on both customization and personalization. A truly tailored experience can only exist when customization, the…
“Family Feud” Scores as Summer Starts
Family Feud (5.0 live plus same day national Nielsen rating, up 2% from the week before) was the game show champion in the first week of summer, the session ending June 26. That edged usual leader…
Magid knows live research » for live service games
Live service games are designed to become an extended experience for the gamer, keeping them engaged for as long as possible through regular updates. Because of this particular dynamic between the game and…
Talker “Wendy” Ends With Whisper
Wendy Williams (0.6 live plus same day national Nielsen rating, unchanged from the week before) aired its final frame of original episodes after a 13-year run in the session ending June 19. Although down 33%…