Magid knows live research » for live service games

Live service games are designed to become an extended experience for the gamer, keeping them engaged for as long as possible through regular updates. Because of this particular dynamic between the game and the player that differs from more traditional video games, research for live service games looks a bit different.

Magid’s Thomas Schankler and Kirsten Madsen discuss how live research is critical to the success of live services games. They dive into focus areas for developers and how to keep up with the evolving player’s perceptions.