The price of a standard Netflix subscription has increased no fewer than six times since 2014, now making it the priciest streaming service. At the same time, its library of movies has shrunk dramatically. It’s no secret that this isn’t sitting well with Netflix subscribers. In fact, in a recent blog post, we examined the platform through the lens of EmotionalDNA® metrics to see how viewers’ perception of Netflix has changed over the years.
Magid’s Zak Shaikh and Dana Shaddow take a deeper dive into these metrics and discuss potential strategies for Netflix to reduce churn in an increasingly competitive field – and the potential for the streaming giant to return to its former greatness.