“Jeopardy” Syndie Lead Narrows
Review based on a national syndicated rating report for the week ending May 1, 2022. Jeopardy (5.3 live plus same day national Nielsen rating, down 5% from the week before) was the syndication leader for a…
Magid knows YouTube » developing a breakthrough strategy for broadcast
Magid recently completed a study analyzing how broadcasters can remain relevant in the ever-changing local media landscape – and found that it’s time for a marketing reset. Consumers are telling us…
The changing perceptions of Netflix
With the news that Netflix is starting to lose subscribers after its most recent fee hike, while its stock plummets and it hints at a crackdown on password sharing, we decided to take a look at the platform…
Magid explores brand churn » underlying consumer motivations
A recent Wall Street Journal article reported that 70% of consumers have purchased new or different brands compared to pre-pandemic, suggesting that inflation and supply chain issues were the major…
Talk Show Race Heats Up
Review based on a national syndicated rating report for the week ending April 24, 2022. Michelle Obama was a huge draw for Ellen as syndication’s biggest talkers were the hot shows in the session ending…
“Live” Leads Talk for Sixth Week
Review based on a national syndicated rating report for the week ending April 17, 2022. Shrugging off the slew of preemptions that prevented every other on-going strip in first run from advancing in the…
“Kelly Clarkson” Clicks Amid Massive Preemptions
Review based on a national syndicated rating report for the week ending April 10, 2022. Virtually none of the shows in first run syndication were able to gain ratings steam in the session ending April 10…
Magid knows game launches » to delay or not to delay
To delay or not to delay has become a critical question gaming publishers are challenged with every year. Should a game be released during the lucrative holiday season or should it be delayed in the name of…
Magazines Make Monster Moves with Oscar Coverage
Review based on a national syndicated rating report for the week ending April 3, 2022. Following the slap heard around the world at the 94th Academy Awards, the major magazines clocked double digit…
“Judge Judy” Heats Up as Spring Begins
Review based on a national syndicated rating report for the week ending March 27, 2022. While ratings for most syndicated shows remained under pressure as spring — with its traditionally lower viewing…