Local television weathercasts: it’s time for change
It has never been clearer. It can’t wait any longer. Local TV news must change its daily weathercast. New research conducted exclusively for the 2022 Magid Weather Institute™ shows that for the first…
March Madness Shocks Syndication
Review based on a national syndicated rating report for the week ending March 20, 2022. Not a single major syndicated show was able to improve week to week in the session ending March 20 as round one of the…
7 most important considerations for quantitative researchers
Over the decades I’ve spent in quantitative research, I’ve learned it is much more about the story consumers are telling us and less about the numbers – although it’s something I still need to remind…
“Live” Looms Large in Talk
Review based on a national syndicated rating report for the week ending March 13, 2022. Live with Kelly and Ryan (1.7 live plus same day national Nielsen rating, up 6% from the week before) pulled ahead of…
Syndies Retain Post-Olympic Run-Ups
Review based on a national syndicated rating report for the week ending March 6, 2022. Shrugging off preemptions for the State of the Union Address, syndicated shows preserved most of their sharp post-Olympic…
“Access Hollywood” Lands Triple-Digit Post Olympic Comeback
Review based on a national syndicated rating report for the week ending February 27, 2022. The first week following the Beijing Winter Olympics, the session ending February 27, turned out to be ratings gold…
Magid explores diversity, equity and inclusion » in qualitative research
Diversity, equity and inclusion (DEI) encompasses all types of diverse groups of people: people of different genders, races, ages, sexual orientations, ethnicities, cultures, religions, abilities,…
“Feud” Takes Gold in 1st Full Week of Olympics
Review based on a national syndicated rating report for the week ending February 13, 2022. Syndicated shows struggled against the first full week of the 2022 Beijing Winter Olympics in the session ending…
“Tamron” and “Rachael” Race to New Highs Despite Olympic Competition
Review based on a national syndicated rating report for the week ending February 6, 2022. Tamron Hall (up 50% week to week in the W25-54 target demo and new season high 0.8 live plus same day national…
“Jeopardy” Slips After Schneider Swan Song
Review based on a national syndicated rating report for the week ending January 30, 2022. Game show leader Jeopardy (6.5 live plus same day national Nielsen rating, down 2% from the week before) lost a bit…