Magid explores diversity, equity and inclusion » in qualitative research

Diversity, equity and inclusion (DEI) encompasses all types of diverse groups of people: people of different genders, races, ages, sexual orientations, ethnicities, cultures, religions, abilities, disabilities. Magid’s Ashley Nin, Jacqueline Cook and Dan Wilch explore DEI, including why diverse, inclusive representation matters in media and entertainment – from the cast viewers see on screen to the creative teams behind the stories – and how clients, brands and researchers can approach DEI in qualitative research.

Interested in listening to more of the group’s discussion on DEI? Watch this follow-up video to hear Ashley, Jacqueline and Dan discuss the importance of DEI more broadly, sharing their perspectives from work they’ve done as well as their individual lived experiences, and how it’s shaping their approach to DEI in qual research.