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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Review based on a national syndicated rating report for the week ending April 24, 2022.
Michelle Obama was a huge draw for Ellen as syndication’s biggest talkers were the hot shows in the session ending April 24. In fact three of the top four shot up by double digits both week to week and year to year.
At the head of the class Dr. Phil (1.6 live plus same day national Nielsen rating, up 14% from the week before) dashed into a first place dead heat with recent leader Live with Kelly and Ryan (1.6, down 6%). “Phil” was also 14% ahead of the same week last year.
Ellen DeGeneres (11-week high 1.0, up 11%) was also up 11% from last year at this time. Ellen, a legendary voice in the talk world, is in its 19th and final syndication season. Former first lady Michelle Obama’s guest spot on April 19th caused the show’s ratings to mushroom 50% from the prior Tuesday to a weekly high 1.2. For the full week the show’s average audience surged to well over 1.5-million, increasing by 234,000 viewers each day.
The soon-to-be-widely-upgraded Kelly Clarkson (0.9, up 13%) also kicked into a higher gear, growing another 13% from one year ago.
Elsewhere in daytime Judge Judy (three-week high 4.6, up 7%) continued to crush the courtroom shows for an unprecedented 1,335th consecutive week. Friend of the court Hot Bench (1.5, up 7%) was a strong No. 2 in the legal genre.
Jeopardy (5.6, up 4%) led the games for a fourth straight week. Family Feud (5.1, unchanged) was next.
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