How Lululemon is transcending the confines of traditional retail loyalty tactics
Retail loyalty: Building an exclusive community through dinner, clothing swaps and yoga pants I was recently on a walk with my neighbor who mentioned she had just experienced a fun dinner at a Lululemon…
AI in Media: Define or Be Defined
Why local broadcasters must stay ahead of the technology curve The reluctance of broadcasters to accelerate the adoption of artificial intelligence (AI) is not without justification. A complex labyrinth of…
Retail revolution: The human connection is key to your success
Retail is in a state of revolution. And what happens in any revolution? All the experts come out with points of view. In the case of today’s changing retail market, quite a few industry ‘experts,’…
2 key differentiators in today’s in-store experience
From the classic Walmart greeter to the uniquely personable Trader Joe’s cashier, being nice is more than just good manners. It’s good for business. The strongest predictor of whether a customer will…
Understanding ages and stages » to effectively develop kids content and products
Targeting kids by age can be tricky. Kids change and develop so quickly from year to year, and there are drastic developmental differences at each age and stage. That’s why Magid kids experts Sarah Holmes…
Barbie + Oppenheimer » Examining the emotional signatures behind each film
Which will you watch first, Barbie or Oppenheimer? Ahead of the two movies being released on 7/21/23, Mike Salmon and Daniel Pancotto use Magid EmotionalDNA® to examine the emotional signatures of previous…
Boosting business with kindness: How being nice benefits retailers
In today’s highly competitive retail landscape, businesses are constantly seeking ways to differentiate themselves and capture consumers’ attention. While flashy marketing campaigns and cutting-edge…
3 ways to win as today’s retail competition expands beyond the store next door
Your top retail competition may not be who you think it is Today’s competitive set is broader than retailers may be accounting for. A retailer’s real competition transcends the boundaries of industry as…
New motivators driving content engagement
The age-old belief is “content is king.” But is it the content itself that drives people to watch a show? Recent Magid data shows that Gen Z and Millennial consumers are more motivated by the ability of…
How to optimize your in-store experience for new item discovery
Our latest wave of the Magid Motivations study is shining new light on a physical retail strategy – optimizing the in-store experience so people can find new products to try. Jennifer Dilley and Rob…