A retailer’s in-store superpower: New item discovery
There’s no denying e-commerce is a powerful tool all retailers should be optimizing. However, in doing so, retailers may be overlooking their in-store superpower – an environment that dominates for new…
How kids shape family decision-making » From pestering power to family influencer
As our resident kids experts, Sarah Holmes and Molly Ludwig know how valuable kids’ opinions and insights are in driving family decision-making – from what to buy, eat, watch and listen to, kids have more…
Redefining community » How to be authentically local in broadcasting
It’s time for local broadcasters to rethink the meaning of community, and what it means to be authentically local. When you think of the word community, you likely think of charity, philanthropy, parades….
6 best practices for evaluating quantitative survey design
Not all quantitative surveys are created equally. A well-written quantitative survey will deliver actionable answers and create a path for progress. A poorly written one could leave you and the team wondering…
Gradients and cliffs » Emerging differences between generations and key factors impacting your business
The data is in – generations are out. Bucketing consumers by generation is a fundamentally incomplete approach. There are both generational gradients and cliffs between consumers, depending on the issues,…
It’s Super Mario’s World, we’re just living in it » Why Gaming IP is boosting the box office
Why Gaming IP is boosting the box office The Super Mario Bros. Movie was a major hit at the box office – breaking the record of highest-grossing debut for a video game adaptation and going on to gross…
Video games are the new comic books » How to expand IP from screen to screen
How to expand IP from screen to screen Are video games the new comic books? Video games haven’t always translated well to the big screen, back when IP expansion was largely seen as more of a licensing…
Flipping the script on unscripted programming: How to replicate the success of RuPaul’s Drag Race
In terms of who’s on top in unscripted TV, RuPaul’s Drag Race reigns queen. Now in its 15th season, RuPaul stands out with its Intentionality (engagement) score of 113 – putting it in the top 3% of all…
Exposing the mental health crisis among Gen Z and Millennial women – and how brands and businesses can engage them
Recent reports from The New York Times, The Wall Street Journal and other leading media organizations have shed light on a mental health crisis among teen girls, referencing a CDC survey that revealed nearly…
3 predictions for the Best Picture Oscar winner grounded in foresight
As we look ahead to Sunday’s Academy Awards, our EmotionalDNA® team analyzed the emotional attributes consistently found in Best Picture Oscar winners to foretell who might come out on top this year. In…