Wednesday brings more joy than woe to audiences (and Netflix)
The Addams Family spinoff Wednesday has been a hit by any measure: debuting at #1 in 83 out of 93 countries tracked by Netflix, watched by more than 50 million households for a record 341 million hours of…
“Jennifer Hudson” Raises Rookie Roof
Review based on a national syndicated rating report for the week ending February 5, 2023. In the otherwise chilly session ending February 5, hot rookie Jennifer Hudson (13-week high 0.7 live plus same day…
Winning the shoe game: Understanding and leveraging current consumer trends & motivations
Footwear trends have continued to evolve as briskly as ever in recent times, both during and since the pandemic, as consumers have adopted important new patterns of consumption and behavior. For example, the…
“Judy” Jumps to 10-Week High
Review based on a national syndicated rating report for the week ending January 29, 2023. Despite being completely out of original production for nearly two years, court show superstar Judge Judy (10-week…
Game Shows Rule Syndication
Review based on a national syndicated rating report for the week ending January 22, 2023. Access game shows were the clear rating winners in the contest ending January 22nd, while the only daytime talk show…
Love or Fear? An EmotionalDNA® Valentine’s Day
Sweaty palms. Heart palpitations. Is it fear? Or just love on the brain? Scientifically, due to oxytocin, love and fear are two sides of the same coin. This got our eDNA™ team thinking – if…
Find your next favorite show with EmotionalDNA® Blender
No more indecision about what to watch with family and friends. No more endless scrolling through a streaming platform to find a title that resonates. With Magid’s EmotionalDNA® Blender, you can “blend…
Talkers Have Loudest Voices In Ratings Room
Review based on a national syndicated rating report for the week ending January 15, 2023. Four of the six highest-rated veteran talk shows surged in the session ending January 15th. Leader Live with Kelly…
Entertainment Tonight Moves Mags Up
Review based on a national syndicated rating report for the week ending January 8, 2023. Entertainment Tonight (new season high 2.3 live plus same day national Nielsen, up 21% from the week before) lit up…
Few Syndications Climb as 2022 Closes
Review based on a national syndicated rating report for the week ending January 1, 2023. Calendar year 2022 ended on a negative note for most of syndication thanks to holiday scheduling, football preemptions…