How to expand IP from screen to screen
Are video games the new comic books? Video games haven’t always translated well to the big screen, back when IP expansion was largely seen as more of a licensing transaction. But today’s adaptations are driven more by content and characters – with built-in fandom and incredible stories that Hollywood cannot ignore, much like what happened in the comic book space. With recent hits like The Last of Us, Arcane, The Witcher and others, EmotionalDNA® Product VP Daniel Pancotto and Magid Games Team SVP Mike Salmon examine what elements work in gaming IP expansion, including the eDNA Attributes the successful shows have in common.