From the classic Walmart greeter to the uniquely personable Trader Joe’s cashier, being nice is more than just good manners. It’s good for business.
The strongest predictor of whether a customer will return to a physical retail store is if the staff is pleasant. Simply, be nice.
This is according to our most recent wave of the Magid Motivations Study, which also found that consumers value employees who are knowledgeable about the products in-store and can help them navigate their purchase journey.
Magid’s Bill Day and Michael Hugo discuss these differentiators in today’s in-store experience, the factors influencing consumer expectations of today’s in-store experience, and how retailers can kill the competition with kindness.