6 strategies to avoid survey bots and maintain data integrity
Preserving data integrity, from data collection all the way through analysis and reporting, is crucial so businesses can make decisions based on trustworthy and accurate insights. And although human or…
Redefining holiday shopping in adverse economies
With the holiday buzz in the air, consumers are playing tug-of-war with their wallets, seeking the sweet spot between holiday joy and economic reality. Recent AD.VANTAGE data suggests a notable decrease in…
How Big Mouth outshines Family Guy through the DEI lens
Wondering how adult animated comedies are perceived through a DEI lens? Magid’s DiversityLens™, powered by EmotionalDNA®, can help you answer this question. Through a battery of 26 DEI Interaction…
Unlock your NPS potential to predict loyalty and sales
Customer loyalty has long been a central focus for businesses to support brand growth, but measuring it, has not always been a simple task. A metric that has continued to gain prominence in this pursuit is…
Beyond the transaction: An evolution of the brand loyalty playbook
My colleague Vicky Agromayor, a brand strategy manager on our Consumer & Commercial brands team, recently wrote an interesting article about brand loyalty. In the article, she highlighted some recent…
It’s “scary” easy to curate content with EmotionalDNA®
With Halloween approaching, it’s time for our annual look at what TV shows and movies are keeping people glued to the edge of their seats. Pulling from EmotionalDNA®, here’s our list of what…
RTDNA publishes study on trust in local news elections coverage
MINNEAPOLIS — Most U.S. local news consumers want journalists to ask tough, but respectful, questions of candidates and regularly fact check those running for office. This was one of many key takeaways…
9 strategies to promote inclusivity in quantitative research
When conducting quantitative research, it’s vital to strive for inclusivity. Inclusivity in quantitative research ensures accurate representation and reduces biases and discrimination, leading to more…
5 risks of deep discounting and couponing for retail brands
The retailer Bed Bath & Beyond served up some great Bargains, until the chain filed for Chapter 11 bankruptcy in April 2023 and had liquidated all of its remaining stores by August. Time will tell if…
4 steps to maximize business impact with effective qualitative research
Qualitative research is an investment that rewards richly, if done right. It offers valuable insights into deep and important business questions, providing critical insights into your audience’s behaviors,…