Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Wondering how adult animated comedies are perceived through a DEI lens? Magid’s DiversityLens™, powered by EmotionalDNA®, can help you answer this question.
Through a battery of 26 DEI Interaction statements that measure positive and negative audience perceptions, Magid has developed a DEI score that can ultimately inform creative programming, ad sales, marketing strategies, and so much more.
Interestingly, when looking at the DEI scores of the adult animated comedies, Big Mouth ranks first among racially and ethnically diverse audiences against its competitive set of adult animated comedies. The coming-of-age comedy maximizes vulgar, outrageous, and edgy tropes typical of its genre while retaining an inclusive environment.
Big Mouth, however, will be entering its final season on Netflix, whereas Family Guy (ranked last in this set), has produced 412+ episodes. How do the two shows compare in DEI perceptions among diverse audiences? Should Netflix consider a renewal? The DiversityLens comparison tool generates a heat map to compare a competitive set’s strengths and weaknesses.
When comparing the two shows, Big Mouth is perceived as stronger in accurate portrayals of cultures and authentic dialogue, and there’s a feeling of openness to diversity of people and cultures even if not always the case – matching the critical acclaim the series gets for its message of acceptance. Comparatively, Family Guy is not as strong in these aspects and is also perceived to reinforce stereotypes of cultures and communities.
With younger generations increasingly demanding inclusive content, Netflix should consider renewing the series or mining additional spinoffs beyond Human Resources. In addition, the streaming platform’s ad tier should utilize this data to attract inclusive brands seeking content projecting openness that appeals to the next generation of audiences.
Whether it’s helping you curate content or solving another challenge you’re facing, our eDNA team is here to help. If you’re interested in an EmotionalDNA or DiversityLens demo, email us at LetsTalk@magid.com.
Subscribe to Magid’s newsletters for updates on Media + Entertainment, Games, and Consumer Brands + Services news.
"*" indicates required fields