Dissecting the Impact of Political Ads on Brand Perception in 2024: Insights & Trends
In today’s constantly connected world, we’re bombarded with a myriad of messages on a daily basis. But in 2024, there’s one type of message that seems to be garnering more attention than…
How the key themes from this year’s NRF are playing out now that we are all back at the office
How the key themes from this year’s NRF are playing out now that we are all back at the office There is a common phrase people invoke after going to a conference: “What will you do differently on…
Overcoming Bias in Research: Crafting Surveys for Accurate Results
Overcoming Bias in Research: Crafting Surveys for Accurate Results In the dynamic landscape of market research, obtaining accurate results is crucial for informed decision-making. However, the presence of…
Struggling to implement AI? You may be using the wrong tools.
AI emerged on the market amidst a frenzy of promises and expectations. Advocates heralded it as a game-changer, suggesting instant workflow efficiencies and big deposits of time back into your day. However,…
Maximizing the Potential of Online Surveys: From Design to Data
In today’s data-driven business landscape, the importance of online surveys cannot be overstated. They represent a powerful tool for gathering insights and understanding consumer behavior across various…
Embracing AI in the Newsroom: Navigating the Future of Journalism with Artificial Intelligence
As the journalism industry faces new challenges and changes, AI holds a lot of promise to be a helpful ally for news organizations. With its capacity to streamline tedious tasks and accelerate editorial…
How to Reshape the In-Store Experience for the Media-Immersed Consumer
How to Reshape the In-Store Experience for the Media-Immersed Consumer It used to be that consumers lived their lives in the physical world and, on occasion, engaged with media content. Forty years ago, this…
To scan or not to scan? Balancing automation and personal touch
Automation is on the rise as businesses focus on streamlining processes and improving efficiency. A clear example in the brick-and-mortar space is the use of self-checkouts. And as this technology has shifted…
Nostalgia knows no age: Harnessing young hearts for brand success
It’s a common misconception that nostalgia is purely an adult phenomenon, harking back decades to fond memories of youth. However, through all of our research, we have found that even teenagers…
6 strategies to identify survey bots when conducting quantitative research
While striving to avoid survey bots is crucial, they may still manage to infiltrate the data collection process. This is why identifying such bots becomes equally vital in the goal of maintaining data…