Gen Z: What Brands Get Wrong and How to Connect
In a constantly shifting digital landscape, understanding the nuances between generational behaviors is crucial for effective marketing. Gen Z is often conflated with the older generation, Millennials, with…
Facing Reality at StreamTV Show 2024: Market Fundamentals, Monetization, and the Evolving Landscape of FAST Channels
We recently attended the StreamTV Show in Denver, CO, held from June 24-26, 2024. The event featured a variety of sessions focused on key areas such as Advertising, Monetization, Product/UX, and FAST Channels…
Gen Z: Minds on the Money
Shifting Spending Patterns & Priorities You may be asking, “What does Gen Z want from us?” In a sea of options, what makes Gen Z choose their brands? Follow the money. Gen Z is the smartest,…
Using Ad Testing Best-Practices For Social Media
We all recall John Wanamaker’s predicament – “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Today’s brand marketers could be feeling similar stress…
Magid’s Unique Approach to AI-Infused Workflow Tools
On a recent episode of the “The All-In Podcast,” David Sacks of Craft Ventures made a very impactful point, saying, “Every product that uses AI must think about where the LLM ends and where their…
Learn the Magid AI Difference
Artificial Intelligence (AI) has emerged as a transformative technology promising major efficiencies and workflow improvements. However, we are seeing many businesses attempting to integrate generic AI tools…
Exploring the Age 45 Divide: Bridging Generational Perspectives
In today’s rapidly evolving world, a generational divide has emerged, characterized by distinct perspectives and behaviors that have significant implications for businesses, marketers, and society as a…
Turn insights into action with Magid’s AD.VANTAGE tool
Today’s average consumer gets bombarded with hundreds of marketing messages every week. As a marketing or sales professional, it’s a real challenge to break through that noise and connect authentically…
AI in Newsrooms: Key Strategies for Successful Transformation in 2024
“The bottom line is: If you are not aggressively defining use cases for AI in your stations, the use cases will be defined for you.” This was the message Jaime Spencer, Head of Local Media at Magid, led…
Rethinking Go-To-Market Sales Strategies for Broadcast TV
The WSJ article that dropped just before this week’s upfronts has been getting a lot of chatter in my social feeds. It’s undeniable that advertising is harder than ever for agencies, marketers,…