When a major network needs a new position to drive viewership and CPMs
THE SITUATION: ——— When you’re experiencing decreasing ratings year-over-year, retaining a less ad-friendly audience, and lacking an effective pipeline of content to generate new viewer tune-in, you…
When a long-running reality franchise needs a refresh to drive television ratings
THE SITUATION: ——— Reality TV has become an undeniably critical part of the entertainment industry. However, as competition continues to proliferate, long-running reality franchises can have a…
When a major movie studio needs to activate improved marketing and merchandising
THE SITUATION: ——— Physical media purchases are evolving along with the overall entertainment landscape – add changes in retail and there is a perfect storm. This client, a major movie…
When a crowded space leads a manufacturer to opt direct-to-consumer
THE SITUATION: ——— As pressure from imports increased, a regional Midwest manufacturer was forced to shift strategies and move to a direct-to-consumer model. The challenge was finding space in a…
Final “Ellen” Hits New High
Review based on a national syndicated rating report for the week ending May 29, 2022. Ellen DeGeneres (new season high 1.3 live plus same day national Nielsen rating, up 18% from the week before) went out on…
When a gold standard experiential brand continuously strives for better
THE SITUATION: ——— Consumer expectations change with every new app, experience, and digital tool they engage with. Our client is the standard in exceeding experiential expectations and recognized…
When a channel rebrand becomes a lesson in everything boys
THE SITUATION: ——— When our Fortune 100 media and entertainment client wanted to rebrand and retarget a cable network channel, it became clear that we first had to better understand a core component of…
When a global tech giant needs to better understand its audience for a new offering
THE SITUATION: ——— In order to attract users to one of its first full-length VOD programs, the tech company is investing heavily. In order to better understand a new show’s prospective audience…
When a retailer needs to optimize positioning with suppliers
THE SITUATION: ——— A Fortune 500 retailer found that it was out of sync with its suppliers and was falling victim to the DTC (direct-to-consumer) trend. Recognizing this new dynamic meant that they…
When a retailer isn’t sure if their strengths align with customer needs
THE SITUATION: ——— As competition grew, this retailer felt its core offerings were not ideally suited to its customers’ needs. Before the retailer chose to make expensive modifications to its business…