When a newsroom transformation results in a stronger news brand and incredible ratings growth
THE SITUATION: ——— Like many news stations today, WDAY and WDAZ were facing a fork in the road – continue on the same tried and true path, or find new ways to modernize the newsrooms and adapt to new…
When Slumberland furnishes its retail experience with consumer-led innovation
THE SITUATION: ——— As more customer traffic moves toward the digital space, Slumberland, a traditional furniture retailer, was seeing customers have greater expectations for their website and…
When an off-price retailer needs a better brand health feedback loop to compete
THE SITUATION: ——— The retail world is changing at a rapid pace. While traditional department stores face challenging hurdles, off-price retailers are seeing more opportunity. To maintain this…
Navigating game development during a pandemic: how Magid provided critical player feedback
In late 2020 and early 2021, a major game publisher faced a significant challenge. With several high-profile titles scheduled for release, the closure of their testing labs due to COVID-19 Stay-at-Home orders…
When consumer insights fuel publisher growth
THE SITUATION: ——— It’s no surprise that consumers are moving to digital properties, feeds, apps, and social platforms to consume news. What is surprising is how many newspaper and print publications…
When a credit union needed to evolve its brand strategy to drive growth and market share
THE SITUATION: ——— Magid’s research objective » Provide rich and robust local consumer insights to drive MIDFLORIDA Credit Union’s growth and market share through strategic marketing and…
When an airline wants to define the future of travel
THE SITUATION: ——— It happens to the best businesses – you’ve worked in an industry for your entire career, you use your product often and feel that you have a keen sense of what the consumer…
When a heritage brand needs a better B2B2C offering
THE SITUATION: ——— People have a multitude of ways to find information on local businesses and services today, and our client (a national online and in-house directory business) was struggling to…
When Farmers Insurance advanced its strategy with insight and ideation
THE SITUATION: ——— Farmers Insurance, one of the ten largest property and casualty insurers in the U.S., sought to accelerate business growth within the hyper competitive U.S. property and…
When a niche SVOD service needs to drive subscribership and limit churn
THE SITUATION: ——— Magid supported a fledgling niche SVOD service in a volatile, high-churn space through their efforts to build and retain a subscriber base. MAGID APPROACH: ———…