When an innovative approach reinvents KSTP’s late-night newscast
THE SITUATION: ——— Most local TV stations in the country have been facing the challenge of erosion of audience in late news for many years. With so much content available at consumers’…
When insider panels deliver true voice of the customer insights for a national department store
THE SITUATION: ——— Retail is a tough business. Margins are thin, and with dying malls, department stores are particularly suffering. Retailers are faced with many challenges – not the least of…
When profitability and economics require the music industry to embrace change
THE SITUATION: ——— Pain points in the music world abound. The changing landscape of music consumption and sales has disrupted the revenue engine for the music industry. Streaming services are not…
When insights drive revenue growth for Cox Media Group
THE SITUATION: ——— Building on their strong network of local media properties, Cox Media Group was looking to move its digital sales efforts to the next level. The local space is clogged with…
When an emotionally congruent schedule helps improve television ratings
THE SITUATION: ——— Low viewership and television ratings are dreaded by all media creators and distributors; and with new media content being constantly released, networks can easily replace…
A bold approach boosts exhibit attendance
In 2015, three U.S. museums were selected to host a prestigious exhibit on the Habsburg Monarchy. Faced with stiff competition from larger markets, one needed a strategy that would make their presentation…
Super Heroic empowers play to fuel souls
Kids who grow up in the world of play expand their minds, channel their creativity and express themselves more fully. They need uniquely designed shoes and clothes that hold up to the way kids naturally move…
littleBits backs the STEAM movement with award-winning product design
littleBits is empowering kids to be creators and inventors with technology– not just consumers of it. They are breaking down barriers in STEM education by incorporating play, creativity, and…