When a retailer needs to optimize positioning with suppliers
A Fortune 500 retailer found that it was out of sync with its suppliers and was falling victim to the DTC (direct-to-consumer) trend.
Recognizing this new dynamic meant that they needed to find new, mutually-beneficial business models that would resonate with the goals of their suppliers.
Use our history and network to get our client answers
We conducted one-on-one interviews with leaders of suppliers that worked with the client, providing unfiltered direction leading to the development of new areas of opportunity not previously considered.
» Landscape assessment
» Magid-network stakeholder mapping
» 1:1 interviews with active ideation and validation
» POV with filter levers