When a retailer isn’t sure if their strengths align with customer needs

THE SITUATION:
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As competition grew, this retailer felt its core offerings were not ideally suited to its customers’ needs.

Before the retailer chose to make expensive modifications to its business model, they wanted to understand the core needs of the customer – ensuring that the updated offerings best aligned with their customers.

MAGID APPROACH:
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Use customer needs to realign engagement strategy 

Utilizing Magid’s ability to assess customer needs in the context of a retailer’s business allowed this retailer to develop a more confident, customer-driven strategy.

PROJECT DELIVERABLES:
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» Macro trends assessment
» Magid proprietary studies insights overlay
» Experience prioritization mapping
» Experience satisfaction rank mapping
» Resonance messaging ideation