Sustaining Category Leadership for a High-Profile News Program
A high-profile national news program sought to sustain its ratings leadership in the advertiser-preferred 25-54 demographic while staying relevant with viewers in a rapidly evolving media landscape. The…
Evaluating the Impact and Value of Influencers for an Insurance Brand
A well-known insurance provider wanted to better understand the value of their current brand spokesperson, assessing how well the individual resonated with consumers and contributed to the overall success of…
Navigating the NFT frontier: a foray into gaming’s latest gold rush
The world of NFTs is rapidly evolving, especially within the gaming industry, where innovation often walks a fine line between breakthrough and backlash. For the gaming division of a well-established tech…
When kids snack brands meet the ultimate CPG disruptor: Millennial moms
THE SITUATION: ——— CPG industry growth is elusive as consumption patterns continue to evolve, and newly-emerging brands are aggressively encroaching into client territory – exposing…
When a leisure brand needs to effectively communicate value and pricing to prospects
THE SITUATION: ——— The client – a top-performing, publicly traded company in the leisure industry – is franchise-based and largely considered among the most successful in its sector. Value is…
When the traditional hotel loyalty program gets revamped
THE SITUATION: —— As a hotel chain primarily representing leisure brands, there was an interest in developing a loyalty program that would appeal to upscale business travelers that travel frequently –…
When better consumer insights are needed to drive decision-making
THE SITUATION: ——— Regional destinations are not just competing against other regional destinations but they have to think like a global brand – and that starts with taking a look at yourself from the…
When co-creation paves the way to consumer-centric innovation and market differentiation
THE SITUATION: ——— Consumers have long demanded – and received – greater choice, control and convenience in the ways they can enjoy the video content they want. But in a media ecosystem where…
When reaching the Millennial consumer means optimizing media
THE SITUATION: ——— Is it enough to win with Millennials by spending more and shifting media dollars to digital? Or do we need to entirely rethink our creative? Our client, a Fortune 500, national…
When consumer-tested prototypes enhance a retailer’s Millennial experience
THE SITUATION: ——— Digitally-focused Millennials were not engaging with this retailer, despite an interest in the types of products and solutions they offer. The retailer wanted to better understand how…