Games
We get the game. And we know the players.
Turn data into actionable feedback
The Magid Games Team is a unique amalgamation of industry experts and seasoned researchers who understand not only where interactive entertainment has come from, but where the medium is going. Simply put, we are the experts you’ve been looking for.
Unlock a new power with Magid
Our meticulous research paired with our creative strategic thinking is unbeatable.
Exploration: Qualitative Insights
Unlock deeper gamer insights with personal engagement.
Magid’s qualitative research dives into the heart of gamer culture. Our gamer moderators ask the right questions through ethnography, ideation sessions, and 1-on-1 interviews to reveal what truly matters to your audience. We explore in-situ interactions, foster dynamic workshops, and utilize friendship groups for rich, relational insights. Product exposure sessions use actual gameplay to stimulate deeper discussions, ensuring you understand the full story behind gamer preferences and behaviors.
The Experience: Playtesting
Fine-tune your game with expert playtesting.
Magid’s playtesting sessions provide a comprehensive look at how your target audience interacts with your game. From concept testing to post-launch support, we manage recruitment, rentals, installations, and detailed reporting. Our screened, qualified player panels (both in-person and remote) give you critical feedback on first-time user experiences, feature refinements, and multiplayer dynamics. Longitudinal alpha/beta engagements ensure your game evolves with player needs.
The Numbers: Quantitative Analysis
Harness the power of data to drive game success.
Our quantitative research team, composed of passionate gamers, blends advanced statistical methods with industry knowledge. We perform TURF analysis to identify key features, integrate diverse data sources for deeper insights, and use advanced choice modeling for pricing and product optimization. Our brand maps and driver analyses pinpoint your brand’s strengths and weaknesses, while predictive modeling forecasts future trends, giving you actionable recommendations for success.
The Educated Opinion: Consulting
Navigate development challenges with expert game consulting.
Magid’s game consulting provides critical external perspectives to identify potential pitfalls early. Our veteran editorial staff, with over 20 years of experience, and a network of global experts, offer marketplace primers and expert evaluations. We provide in-depth insights on game design, marketing strategy, and franchise positioning, ensuring your project aligns with market demands and avoids common development roadblocks.
Global Reach: International Market Insights
Expand your game’s impact with global research expertise.
Magid’s seasoned team of researchers conducts studies across the globe, delivering insights tailored to the international marketplace of interactive entertainment. We understand regional nuances and consumer behaviors, helping you effectively target and engage global audiences. Our expertise ensures you gain the most insightful and useful results, maximizing your game’s worldwide potential.
Our team: Game-changing experts
Tap into the vast collective wisdom of a team fully devoted to the art of gaming. Here’s a glimpse into our collective achievements and spirited culture:
Latest News + Insights
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