How one brand shaped the future of video game subscriptions

As video game subscription services become a central part of the gaming ecosystem, competition is heating up. A leading gaming platform needed to understand the growing threat posed by others, especially with the recent release of a highly anticipated title. To gain insights into this evolving landscape, they turned to Magid for a strategic assessment.

Magid’s research focused on understanding the attitudes and behaviors surrounding the platform and the exclusive title game. Through a combination of quantitative surveys and qualitative diaries, Magid explored how current subscribers, as well as trial users, interacted with the service and its exclusive content. The study revealed three core pillars that drive the value: Day 1 access to exclusive titles, a diverse library of games, and the overall value perception of the service.

Interestingly, while the title game’s  inclusion was seen as a valuable addition, it didn’t significantly alter how users engaged with the service. This insight underscored the importance of content variety and exclusivity in shaping the future of gaming subscriptions.