Consumer Insights + Engagement
Unlock deep consumer insights and boost engagement with Magid’s proprietary data-driven strategies.
Understand what makes your customers tick
With our unparalleled expertise, we transform complex consumer data into strategic actions, helping you get inside your customer’s mind like no other company can.
Attitudes and Usage
Reveal deeper consumer behavior trends to shape product offerings and marketing strategies effectively.
Profiling and Personas
Create precise customer profiles and personas to inform marketing tactics and product development accurately.
Customer Journeys
Masterfully map and refine the entire customer journey to significantly improve the user experience.
Retention and Loyalty
Cultivate deep, lasting relationships with strategic retention approaches and loyalty programs that genuinely resonate.
Omni Channel
Ensure a fluid, seamless omni-channel presence that caters to customers across digital and physical touchpoints.
Churn Management
Mitigate customer attrition by employing strategic engagement initiatives and robust churn management analysis.
Customer Experience
Heighten each customer interaction by leveraging comprehensive experience optimization across all service touchpoints.
Magid knows Consumer Insights + Engagement
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Latest News + Insights
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FAST TV Isn’t Slowing Down. Understanding the Audience Is the Key to Keeping Up
The buzz at StreamTV 2025 was loud and clear. The FAST (Free Ad-Supported Streaming TV) space is expanding at a breakneck pace. But so are the challenges. As platforms race to attract viewers and ad dollars,…

Announcing AccuracyCheck: The First AI Hallucination Detector for Newsrooms
Journalists are stretched thin. AI can give them back time to focus on quality storytelling and community impact by taking care of routine tasks. It seems like a perfect match. However, without…

When Emotions Lead, Audiences Follow
How Emotion, Empathy, and Intelligence Are Fueling the Next Era of Media Strategy At this year’s CTAM Think conference, Magid’s Jill Rosengard Hill, an expert in media and consumer research, had the…
Customers are constantly evolving.
Together, we help shape the human experience. Uncover ideas to craft strategies to get ahead and stay there.
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