“Judge Judy” shows rivals no mercy
Review based on a national syndicated rating report for the week ending June 13, 2021. The closing argument will be a powerful one for Judge Judy (5.2 live plus same day national Nielsen rating, up 6% from…
Syndies slip in holiday week
Review based on a national syndicated rating report for the week ending June 6, 2021. Most of syndication declined in the session ending June 6 – the week that began with Memorial Day. One of the few big…
Qual research: As imperative as ever, uniquely effective online
A recent Wall Street Journal article, “Why companies shouldn’t give up on focus groups,” created some enthusiastic buzz on our qual research team. As it circulated through our inboxes, we found…
Entertainment Magazines Move Up
Review based on a national syndicated rating report for the week ending May 30, 2021. Entertainment magazines were the hot spots while most programs in the other genres went sideways or down in the session…
Why Corporate Social Responsibility is the New Imperative
In a recent podcast, guest Rick Garlick, Ph.D., and Podcast host and author Cary Broussard discussed the importance of CSR. A strategic consultant with Magid, Dr. Garlick argues that more than ever, business…
NFTs and the continued quest for content monetization
News broke in March of this year that an NFT by the well-known digital artist Beeple, aka Mike Winklemann, sold at Christie’s for $69 million. Yes, sixty-nine million dollars. While more than a few people…
“Clarkson” ratings tie “Ellen”
Review based on a national syndicated rating report for the week ending May 23, 2021. The session ending May 23 featured a dead heat between sophomore Kelly Clarkson (0.9 live plus same day national Nielsen…
Not your typical Saturday morning cartoon » animation and emotional trends
The ability to shift to virtual production has been a boon in favor of animated over live-action for both television and feature-length content in the pandemic environment. We sought to define the emotions…
Talkers stage rating rallies
Review based on a national syndicated rating report for the week ending May 16, 2021. Talk shows made most of the big moves in the session ending May 16. Live with Kelly and Ryan (1.8 live plus same day…
Magid knows post-pandemic travel » the old customer is new again
It’s a go for summer – is your travel or hospitality brand ready for post-pandemic travel? As we approach the de facto kick-off to the summer travel season, following new CDC guidelines around…