What the Harry’s acquisition means for retailers
Yet another startup has been scooped up by a consumer products giant hoping to profit from its close connection to customers. When Edgewell Personal Care Company, which runs shaving brands Schick, Wilkinson…
Magid Mentions: Local Media May 2019 Issue
Below is our May 2019 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today! 5-minute read The urgent challenge of…
Schick maker snags Harry’s for almost $1.4B
Dive Brief: Edgewell Personal Care Company, which runs shaving brands Schick, Wilkinson Sword, Edge, Personna and Skintimate, is adding startup Harry’s to that portfolio, the company announced on…
The future of Netflix – what’s really on the cards?
The extent to which Netflix has become a pop-culture staple and a constant in so many people’s lives – it was reported back in January that the streaming service has 139 million subscribers globally…
Magid Mentions: Global Media & Entertainment April 2019 Issue
Below is our April 2019 Magid Mentions: Global Media & Entertainment issue. Join hundreds of other media and entertainment leaders – click below and become a subscriber today! APRIL 2019 ISSUE…
Magid Mentions: Local Media April 2019 Issue
Below is our April 2019 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today! MediaPost » Scenario project finds…
Scenario project finds the future isn’t what it used to be, the car may be TV’s next big daypart
In a rare cross-industry exercise to plan for how some burgeoning new technologies — 5G and ATSC 3.0 — might impact the advertising and media industry, a consortium backed by Fox today will…
New study shows how VR and AR can enhance brand perception
A new study conducted by Magid, a consumer-centred business strategy and research company, has revealed that both VR and AR can play a crucial role in enhancing brand perception. The study, which comprised a…
News orgs grapple with OTT discoverability
Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and…
‘Netflix Killers’? Why Netflix May Actually Benefit From Disney+ and Other Streaming Entrants
Is there a “Netflix killer” looming out there that will give the No. 1 subscription-streaming leader a run for its money and throw a serious wrench into its growth trajectory? Maybe. But a more likely…