Banks stay on sidelines for Facebook coin after Apple Pay struggle
U.S. banks might be happy to stay away from Facebook Inc.’s push into cryptocurrencies. For now. The Libra Association, the governing body for the coin, is in talks with lenders around the world to join its…
Walmart’s deal with Ellen DeGeneres shows how much America has changed
Ellen DeGeneres is on television every weekday. Sometimes she’s on twice. Her daytime talk show, The Ellen DeGeneres Show, brings in more advertising revenue than Dr. Phil’s and Kelly Ripa’s combined,…
Learning from the past: inoculating the incentive travel industry
This byline by Magid’s Rick Garlick was originally published on Hotel Online. It has been a decade since the recession of 2008-2009 painted incentive travel as an example of corporate excess and waste, and…
How to develop a streaming news strategy
To succeed in the increasingly crowded streaming space, news organizations need to understand its consumers’ needs and viewing, determine where TV news content fits in and determining the business and…
30 minutes with FabFitFun’s co-founder
With a recent infusion of $80 million and over one million members, the subscription box service kicked the year off well. Executives may have a solution to keep boxes fresh. FabFitFun doesn’t…
Magid Mentions: Global Media & Entertainment May 2019 Issue
Below is our May 2019 Magid Mentions: Global Media & Entertainment issue. Join hundreds of other media and entertainment leaders – click below and become a subscriber today! MAY 2019 ISSUE 3-minute…
Musings On Why LinkedIn Bought Drawbridge
On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a B2B social network want with a probabilistic cross-device vendor? The deal…
Magid Mentions: Local Media May 2019 Issue (vol. II)
Below is our May 2019 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today! 3-minute read Local advertisers to…
A Decision Tree for Immersive Tech in Your Marketing Efforts
This byline by Magid’s Debby Ruth was originally published on Dealerscope. Brands have an increasing number of digital options to market to consumers—some of the more alluring ones fall into the…
Microsoft and Sony team up for video games in the cloud, but what’s it mean for gamers?
Microsoft and Sony usually battle it out for dominance in console video games. But in the growing realm of cloud gaming, in which games stream over the internet just as Netflix does, the two tech titans have…