Netflix added record number of subscribers, but warns of tougher times ahead
Netflix (NFLX) is on the brink of 150 million subscribers. The streaming company added a record 9.6 million new subscribers in the first quarter of 2019, 1.74 million of whom are from the US,…
Disney+ Finds Leverage In Price, Exclusivity
After months of speculation, The Walt Disney Company revealed details of its SVOD service to investors on Thursday. Completely ad-free, Disney+ will focus on low subscription fees, bundles and exclusive…
HBO’s marketing for ‘Game of Thrones’ ramps up
HBO is ramping up TV marketing and social-media efforts around the start of the last season of its big drama “Game of Thrones,” which debuts Sunday, April 14. Total spend so far is just over $200,000,…
5 Things Hollywood Needs to Know About 5G
It’s either the Next Huge Thing — a technology that alters virtually every aspect of how we work, play, communicate and travel — or an incremental lift in today’s wireless speeds and feeds. No one…
VR, AR Can Improve Brand Perception: Study
Consumers turn to virtual reality content for emotional connection while they perceive augmented reality as a tool for useful additive learning, according to a new study by Magid. While VR content was found…
Branded AR/VR Success Greatly Hindered By Discoverability
Immersive augmented reality (AR) or virtual reality (VR) content can deepen consumers’ connections with brands but discoverability, ease of use and successful execution remain a challenge, says Magid….
Digital media meltdown: What does the future of news look like now?
“I am laid off. I put up my little lay-off tweet and watch my mentions, inbox, private messages, and WhatsApp go straight to hell. Mostly people are very nice, and send their well wishes and job…
How brands can score with esports marketing
Marketing opportunities are significant for a range of brands — but the window to enter the space and gain a strategic advantage is quickly closing. In the early days of sports marketing, there were…
Apple’s Shift From Gadgets to Services Tests Investor Patience
Apple Inc.’s expansion beyond hardware is taking longer than some analysts expected as the company learns to wrangle new partners outside the technology industry. Apple unveiled four new digital services at…
The $1 Million Branded Content Project
This post was originally published on LinkedIn by Nancy Lane, President of Local Media Association & Local Media Foundation. View her original post here. I’m excited to share some details about The…