With private brands, Amazon plays the long game
Contrary to recent reports, competitors probably shouldn’t count on the idea that the e-retailer’s private and exclusive labels are struggling. In addition to challenging traditional retailers on…
Magid’s Larson to kick off OTT News Summit
Katie Larson will outline the OTT ecosystem for news organizations, from audience growth, demographics and expectations to evolving market dynamics for content providers and, most important, monetization…
Netflix is sitting on a data goldmine — and it’s starting to give us a peek
Looming competition, mounting pressure from entertainment industry players and tracking efforts from media measurement companies are pushing Netflix to open up. As the race for the best picture Oscar heated…
TEGNA’s top sales pro in Tampa now at Magid
A consumer-centered business strategy company “delivering courageous thinking that shapes better experiences, products and services” recently plucked the Director of Sales for TEGNA‘s Tampa-St….
The consumer dilemma around ditching cable and cutting the cord
Nightly Business Report on PBS turned its attention to the world of streaming video, diving into the the erosion of the traditional TV bundle as consumers seek to self-curate according to their preferences….
‘Strong appeal’ for ATSC 3.0 Next-Gen features, says Pearl
New research from the Phoenix deployment of Next-Gen Television shows that the new service delivering live, over-the-air TV could increase broadcast TV viewing and drive sales of new television receivers….
When Your Shared Netflix Account Outlasts The Relationship
A couple of years ago, Aleta Dignard-Fung got dumped by her boyfriend. “It was a pretty bad breakup,” says the 20-year-old graphic design student, who lives in Las Vegas. Only later did she…
Ad-supported connected TV takes center stage
“For advertisers, ad-supported Connected TV (CTV) offers a highly valuable proposition: a brand-safe and fraud-free environment to reach desired audiences across a broad or niche demo range.” – Jim…
Understanding Millennials’ purchase habits regarding private label
Traditionally, private label sales have a direct correlation with the economic performance of the United States. During financial recession periods, private label sales grow. Then, once the country enters a…
Target expands pilot of new loyalty tier
Dive Brief: Target on Tuesday said it’s expanding a pilot of a loyalty program, dubbed Target Circle, designed for customers who don’t hold the retailer’s store-branded REDcard credit or debit card. The…