Magid Mentions: Local Media April 2020 Issue
Below is our April 2020 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today! After the COVID-19 crisis:…
Lockdown TV: Netflix Dominates, News Surges and Bea Arthur Is Still Golden
To get through the stuck-at-home days of the coronavirus pandemic, Americans have spent significantly more time than usual in front of the TV, gorging on streaming shows, news programs, old sitcoms and video…
Surveys Underline the Importance of Hotel Hygiene Standards for Building Guest Trust
Results from two recent surveys show that people are hesitant to return to travel once the restrictions put in place in response to the COVID-19 pandemic have been lifted. The study results also highlight the…
Magid: Consumers Seek Local COVID-19 News in Big Numbers
According to a Magid study, COVID-19 is a locally driven story, with interest at record levels. According to a consumer survey, the top six drivers of coronavirus-related coverage are all local angles, with…
Hilton, Marriott and Airbnb Roll Out New Cleaning Initiatives to Reassure Consumers
Airbnb will use a ‘booking buffer’ to space guests 72 hours apart in some homes Key insight: Currently, only 42% of consumers trust hotels to take the necessary steps to ensure their health and…
Consumers Leery Of Post-Pandemic Travel
More than half (58%) of consumers do not trust hotels to take the necessary steps to ensure their health and safety in a post-COVID world, per research consultancy Magid. Such sentiments signal a long road…
Employee Engagement: How Research Can Help Hoteliers Optimize Recognition and Reward Programs
This byline by Magid’s Rick Garlick was originally published on Hotel Executive. By this point, the idea that having highly engaged employees leads to a positive guest experience is widely accepted and no…
Why More Media Companies Are Cutting Salaries Instead of Laying Off People
It’s a sign publishers expect business to resume quickly Key insights: Salary reductions keep everyone in their roles to handle business when it returns. It’s one option publishers actually have…
Magid Mentions: Local Media March 2020 Issue
A pivotal moment: Covering the coronavirus outbreak of 2020 A Magid Study Exclusive Events like the coronavirus outbreak define the consumption habits of consumers and the perception of news brands for years…
12 tips for moving qual online
This byline by Magid’s Sarah Holmes was originally published on Quirks. Best practices for conducting qualitative research online. We are living in the days of social distancing and isolation, and it might…