Video games attract millions of players as the world “shelters in place”
A lot of industries have been hard hit during this pandemic with widespread restrictions on movement. One industry, though, is booming: video games. People are staying home, booting up their consoles and…
Quibi, the on-the-go streaming service, says it could benefit from people staying home
Quibi, a mobile-only, short-form video service that launches next month, has pitched itself as “on-the-go viewing, from seven in the morning to seven at night,” as CEO Meg Whitman described it a…
“Extra,” Sole Syndicated Strip to Hit New Season High, Surges 22%
Extra (new season high 1.1 live plus same day national Nielsen rating, up 22% from the week before) was red hot in the last full week of winter. Hosted by the affable Billy Bush, the top drawer entertainment…
Addressing System 1 thinking in CPG research
This byline by Magid’s Steve Flynn was originally published on Quirks. Support brand and marketing objectives by researching often overlooked consumer buying habits. At our core, we are creatures of habit….
Forbes | YouTube » Hollywood Braces For Potential $12 Billion Loss During Coronavirus Outbreak
Coronavirus Could Be A $12 Billion Hit To Entertainment And Audiences May Never Be The Same
They’re all closed. Movie Theaters. Bars. Nightclubs. Arenas. Cafes. In New York, Broadway and museums are shuttered. In San Francisco it’s even more dire. Across the country and the world, cities are…
Countdown to Quibi
A unique new streamer, with short shows from Jennifer Lopez, Chrissy Teigen, and more, debuts to a world in quarantine. Can Jeffrey Katzenberg and Meg Whitman make Quibi a noun? Sitting in their offices in…
OTT and revived TV membership models highlighted at local digital advertising conference
Local Media’s Digital Faithful Meet In Miami | Borrell Miami, March 9-10, 2020 OTT and revived TV membership models were among the highlights of a local digital advertising conference that just managed to…
Can Quibi Live Up To Its $1.75 Billion Valuation?
Quibi, the much-hyped short-form mobile video service, has racked up an exorbitant $1.75 billion in funding ahead of its April 6 launch – closing on a second round of $750 million just last Wednesday. With…
Magid Mentions: Local Media February 2020 Issue
Below is our February 2020 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today! 2020 elections: don’t lose…