Magid Mentions: Global Media & Entertainment February 2020 Issue
Below is our February 2020 Magid Mentions: Global Media & Entertainment issue. Join hundreds of other media and entertainment leaders – click below and become a subscriber today! FEBRUARY 2020…
Road to challenger brands: Why moving slowly can get brands farther
The pivot from devoted customer to general public is filled with pitfalls February has been a chilly month for direct-to-consumer brands. Birchbox laid off a quarter of its staff. Brandless shut down….
National newspapers thrive while local outlets struggle to survive
While big national newspapers grow stronger, local newspaper chains that have for decades kept the vast majority of the country informed are combusting. Why it matters: The inequity between giants like the…
What stumbles at Harry’s and Brandless mean for e-commerce
Federal regulators nixed one brand’s takeover deal, and venture capital burned the other. Both moves reveal hard truths about direct-to-consumer retail. This week, two promising direct-to-consumer…
Netflix has one big reason why it puts its movies in theaters: The Oscars
Going to the movies doesn’t exactly come to mind when people think about Netflix. If anything, it’s the opposite, since the streaming company and the theater industry have long been at odds…
After chaotic Iowa caucuses, this TV station plays a big role in New Hampshire
The unsuccessful 1996 and 2000 presidential campaigns of publishing scion Steve Forbes may have faded from memory. But he will always have a special place at Manchester, N.H.-based WMUR, the only commercial…
Amid store closures, JCPenney refocuses on its private-label fashion business
On Thursday, JCPenney relaunched one of its private-label brands. ANA, which stands for A New Approach. ANA started as a casual line but will now carry redesigned denim focused on fit and extended sizes,…
Sinclair Broadcast Group joins Pearl TV as ninth member of broadcast business organization
Membership comes as broadcasters ready deployment of NEXTGEN TV services this year in top U.S. markets WASHINGTON, February 6, 2020 – Pearl TV, a TV broadcast business organization comprised of eight…
FTC moves to block merger of Harry’s and Schick maker
Dive Brief: The Federal Trade Commission on Monday said that it’s suing to block a proposed acquisition of Harry’s shaving brand by Schick owner Edgewell, arguing that it would “eliminate one of…
With Disney Plus, Advertisers Look To Go Beyond Co-Marketing
Brands aren’t totally boxed out of a relationship with ad-free Disney Plus. The streaming service, which has been running co-marketing deals with brands like Verizon since its launch in November 2019, is…