Magid Mentions: Global Media & Entertainment February 2020 Issue

FEBRUARY 2020 ISSUE   

Rough Morning: How TV’s A.M. News Shows Are Grappling With Trump and Technology
Scott Carlin speaks with Variety

“At a different moment in time, these shows were comfort food. It was a nice way to start your day and ease into things. You’d see some stars, hear about some movies coming out, listen to a new recipe. Now it’s like jumping on the treadmill at 80 miles per hour, and there’s no warmup.”

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With Disney Plus, Advertisers Look To Go Beyond Co-Marketing
Mike Bloxham | AdExchanger | 3-min. read

Disney recently announced exclusive deals with Delta and Kellogg’s. “There’s a long history of those cross-promotions,” says Mike Bloxham who was called upon by AdExchanger to comment. “Disney now has a streaming platform that can be tied into this discussion.”

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Be Part of the Streaming Solution
Jill Rosengard Hill | Cablefax | 4-min. read

Managing multiple video subscriptions is a pain. Magid finds consumers are looking for help finding and discovering content. There’s also the wallet pain. Consumers will only budget so much for video entertainment. Cablefax highlights Jill Rosengard Hill’s presentation at the Media Ad Sales Summit in Miami.

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There’s Some Surprising Common Ground Between Xbox Series X And PlayStation 5
Matt Bertz | Forbes | 4-min. read

“One thing we always understand is that consumer demand is what shifts, and consumers have definitely demonstrated an interest in convenience. Netflix is more convenient than blockbuster was, Uber and Lyft are more convenient than taxi dispatch,” says Matt Bertz of the shift by major players in the gaming landscape.

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What’s coming up »
Join Magid at these industry events

ARF LEADERSHIP LAB
FUTURE STATE – Navigating the New Media Landscape
ARF Offices – New York, NY
Tuesday, February 25 at 8:00 a.m. ET

Mike Bloxham to join panel: How Do Viewers Find Programming?
(https://magid.com/mentions/mike-bloxham-panel-february-2020-arf-leadership-lab/)

CTAM WIRED: THE REVOLUTION OF VOICE TECHNOLOGY
Exclusive CTAM webcast
March 3 at 12:00 p.m. ET

Magid’s Jennie Finerty and Molly Ludwig will share consumer perspectives and offer integration opportunities through the lens of Magid’s latest research. (https://magid.com/mentions/ctam-wired-revolution-voice-technology/)

NEXTTV SUMMIT | NYC TV WEEK SPRING
Convene at 730 Third Avenue – New York, NY
March 24 – 26, 2020

Debby Ruth will moderate Panel Discussion: You Can Never Be Too “Niche” on March 25.  (https://magid.com/mentions/debby-ruth-panel-nexttv-summit-nyc-tv-week-spring/)
TV OF TOMORROW SHOW – San Francisco 2020
The Golden Gate Club
June 17-18, 2020

Mike Bloxham will moderate a panel on Streaming 2.0. More details to come. Tickets are on sale now (https://thetvoftomorrowshow.com/register-tvot)  and early bird pricing ends February 29.