Forbes | YouTube » Cinema In Crisis: Inside The Fight To Reclaim America’s Movie Night
Americans wondering what dinner and a movie might look like after coronavirus can cast their eyes down south to Texas, where Santikos Entertainment has fired up the popcorn machines for the first time since…
Planning for Post-Pandemic Travel
The coronavirus pandemic continues to ravage business travel, with recent U.S. enplanements and hotel stays at record lows. While there’s no indication a return to normalcy is anywhere near, most business…
MRM Research Roundup: End-of-April 2020-COVID-19 Effects Edition
This edition of Modern Restaurant Management (MRM) magazine’s Research Roundup features COVID-19 crisis statistics and surveys about third-party delivery, guest expectations, QSR reliance and more….
Publishers Revamp Travel Coverage as the Ad Category Dries Up Amid Pandemic
Key insight: Travel publications are leaning into service journalism that provide a “travel” experience, virtually, as Covid-19 forces readers and publishers alike indoors. With the U.S. under…
Carnival Plans August Return—4 Days After Congress Initiated Investigations Into the Company
Key insights: A big challenge for the industry will be determining how the onboard experience will change. Cruise lines are banking on loyal cruisers to keep them afloat. Carnival, the world’s largest…
Roku debuts its OneView Ad platform
Roku today is debuting its demand-side platform (DSP) OneView, a rebrand of Dataxu tech that puts the streaming giant on equal footing with some of its biggest rivals. Companies such as AT&T and Amazon…
Gen Z wants fun, exciting ads amid pandemic boredom, survey says
Dive Brief: Generation Z consumers want to see fun and exciting advertising to help fill the hours spent in social isolation during the coronavirus pandemic. About 50% of younger consumers said they feel…
Magid: Local TV To Feel ‘Devastating’ Ad Impact
So how bad is it out there? Bad, very bad, say Bill Day and Jaime Spencer of the Magid research and consulting firm whose job is to guide broadcasting clients through the pandemic and the resulting economic…
Do consumers trust their restaurants to protect their health?
A new survey indicates that safety and sanitation perceptions impact diners’ willingness to return to restaurants Almost half of consumers—47%—trust restaurants and bars to take the necessary steps to…
The OOH Billboard Will Become Prime Advertising Real Estate as States Reopen
People will be doing a lot more local and car-heavy travel Key insights: With regulation differing state by state, advertisers will accordingly respond region by region. Even with traffic way down,…