Prescription for Success: What Salespeople Need to Know for Life After Lockdown
Business owners were still optimistic when COVID-19 started its relentless march from opposite ends of the country to eventually coat the nation. But with reported cases rising higher every week and the death…
Rental Car Behemoth Hertz Latest To File For Bankruptcy
Hertz is the latest major company to implode after the pandemic nearly halted all business and leisure travel worldwide. “The impact of COVID-19 on travel demand was sudden and dramatic, causing an…
Amazon, Costco have ‘most favorable’ COVID-19 response, shoppers say
Walmart, Publix, Kroger also among retail leaders in addressing health concerns, high demand Shoppers named Amazon, Costco Wholesale, Walmart, Publix and Kroger as the top retailers in terms of their response…
New Stores, Brands Win Converts During Pandemic
With many shoppers having changed their usual shopping habits amid the coronavirus, there were bound to be food retailers winning over new shoppers, and now we know which are doing the best job at it….
Streaming and pay TV: Bad economic times could make the battle for bucks much tougher
New York (CNN Business) – Even in the best of times, the seemingly endless options of new streaming services were going to force consumers to make difficult choices about their sources of…
Televisionation: Magid’s Bill Hague
ITVT’s “Televisionation” episode features Bill Hague, EVP at prominent research company, Magid. Among other things, he discusses how local broadcasters are addressing the challenges—and…
How To Build A Station Recovery Plan
This byline by Jaime Spencer was originally published in TVNewsCheck. TV stations have seen their ad revenues take a sharp hit in the pandemic. Now is the time to be proactive about shoring up their morning…
Shopper survey: 60% of consumers likely to continue buying store brands after COVID-19
After trying a private brand for the first time, 6-in-10 U.S. shoppers said they would continue to buy the store brand option, according to research consultancy Magid and its May consumer study on purchase…
Collins | COVID-19 And Media Companies’ Futures
With every generation relying on media from a multitude of sources to inform and distract more than ever before, there is a huge opportunity for media companies to engage a captive audience. Forward-thinking…
How Local Television Can Survive the Coronavirus Crisis
This byline by Jaime Spencer and Bill Day was originally published in Radio + Television Business Report According to Magid‘s weekly consumer tracker, made available to clients, local television viewing…