Maintaining COVID-19 production styles for authentic content
According to Magid’s Mike Bloxham, for an interview with Laura Mingail for CMF Trends, the longer the COVID-19 pandemic halts or compromises production, the more critical it will be to keep the content…
Magid explains how TV ads are affecting local communities during the pandemic [VIDEO]
COVID-19 has helped make communities significantly smaller for people, and that has effects on the way people consume media as well. Audiences wind up flocking to local content to understand more about…
Reducing Friction and Elevating the Guest Experience in Hotels
This post is an original commentary on the guest experience which appears on Hotel Executive. Even prior to COVID-19, the travel experience has always had it stress points, commonly referred to as…
Ghost of Tsushima’ feels familiar. That won’t stop people from buying it
“Ghost of Tsushima,” the last PlayStation 4 exclusive game, arrives on Friday. “Ghost” stands among the ranks of other PS4 exclusives, including “The Last of Us Part II,” “God of War” and…
What Linear TV And AVOD Sellers Can Learn As Their Worlds Collide
As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad experience for both viewers and media buyers. And while these networks have…
Road Trips Top American Travel Plans
The European Union announced Tuesday that Americans will be refused entry for at least another two weeks due to soaring coronavirus infections in the United States. But many Americans have no interest in…
Will ‘Hamilton’ be a hit for Disney+? It’ll be hard to tell
“Hamilton” was the hottest ticket on Broadway when it opened in 2015, and seats for the Tony Award-winning show have been routinely sold out months in advance. Now, the filmed version of the…
Streaming services are missing this feature if they want to dominate the pandemic era
Streaming is surging because of coronavirus. With millions of people stuck at home, the services are seeing an influx of subscribers and viewership is up. However, the pandemic era could have another big…
You’ve Shared Your Netflix Password With Your Entire Family. Now You Can’t Watch Netflix
Lockdowns have had people at home for months bingeing everything, but streaming services limit the number of screens in use at one time, meaning some get blocked Satele Brewer had finished an exhausting day…
Magid: Live Sports’ Return Will Reverse Spikes In COVID-Driven Media Behaviors
The live sports blackout has affected media and device use behaviors even more than the general sheltering at home required by the COVID-19 pandemic — at least among sports viewers. As a result, spikes in…