COVID-19 Recovery: How Hotels Can Reestablish Brand Trust
This commentary piece originally appeared on Hotel Online. Fall is in full swing and as businesses continue to face myriad challenges related to COVID-19 and economic downturn, brand trust continues to…
Shepard Smith returns to the anchor chair on CNBC for opinion-free newscast
When Shepard Smith returns to the anchor chair Wednesday, he’ll be occupying one of his former time slots, 7 p.m. on weekdays, but in a very different environment, CNBC. He also wants The News with…
Magid Media Strategy Group EVP Bill Hague shares intel shaping the future of the content studio landscape
Magid’s Bill Hague was recently invited to join TeamWorks Media CEO Jay Sharman on the Brand Story, Inc. podcast. Read the recap below or view the original blog post. Great ideas shape content; strategy…
Consumer Insights Needed Now: Best Practices for Package Testing Online
In this unprecedented environment, actionable consumer insights are needed more than ever. Yet, in most cases, in-person qualitative is still not feasible. Enter the promise of online qualitative…
Travelers Still Don’t Trust Hotel Brands
Consumer sentiment shows a long recovery for the industry It took a little less than two months into the pandemic for top hospitality brands including Hilton and Marriott to try and reassure travelers…
Future of newsrooms uncertain as more people work remotely
Media companies across the U.S. are giving up long-term building leases in exchange for more permanent work-from-home structures. This past Wednesday, the Orlando Sentinel said it is leaving its downtown…
Sports-hungry fans are welcoming live events back to TV
Viewer response to the return of live sports on TV can be summed up in a paraphrase of the famous line from “Field of Dreams” — if you build it, they will come. Golf, NASCAR, Premier League soccer and…
Newsrooms abandoned as pandemic drags on
Facing enormous financial pressure and uncertainty around reopenings, media companies are giving up on their years-long building leases for more permanent work-from-home structures. Others are letting…
Chain Drug Review: Everyone needs to feel their job makes a difference
This original commentary appears on Chain Drug Review. As Charles Dickens once wrote, ‘It was the best of times, it was the worst of times.’ Retail pharmacy chains like CVS have seen their profits surge…
The Highest-Paid Actors of 2020
Adam Sandler isn’t the star movie studio executives call when looking for an actor who can deliver boffo box office results. The former Saturday Night Live funnyman peaked in 1998 when he sold $240…