Quantitative Research
Leverage Magid’s advanced quantitative research to unlock data-driven strategic insights.
Transform loads of data into strategic gold
In today’s data-driven world, the ability to convert vast amounts of data into actionable insights is crucial. Magid’s quantitative research services empower you to harness data with precision, driving strategic decisions and market success.
Importance vs. Performance Gaps
Leverage analysis to pinpoint and bridge crucial gaps between customer expectations and actual performance.
TURF / Shapley Value Analysis
Optimize your product portfolio and marketing reach with advanced TURF analysis and Shapley Value calculations.
Predictive and Descriptive Modeling
Utilize advanced cutting-edge predictive modeling to predict outcomes, classify events or segments, and cluster consumers, topics, or products.
Data Integration
Integrate disparate data sources into a coherent framework for a holistic view of business analytics.
Brand Maps
Create detailed brand maps to clearly visualize and position your brand in the competitive field.
Driver Analysis
Pinpoint key factors driving consumer decisions with sophisticated analysis, informing targeted marketing approaches.
Advanced Choice Modeling and MaxDiff
Differentiate and prioritize product features and marketing messages with precision using MaxDiff and advanced choice modeling.
Transform insight into action
With Magid, unlock the full potential of humanized data to drive your business forward. As the premier consumer intelligence and business solutions company, we empower you to deeply understand your audience. Through our activation strategies, we help you craft experiences and content that resonate and deliver tangible results.
Together, let's overcome challenges and transform opportunities into success stories.
Unlock brand insights with Brand eDNA®
Unlock sports viewership insights with Magid’s Sports Consumption Tracking Study
Magid knows Quantitative Research
Ready to get started?
Latest News + Insights
View allHave a Coke and a… Simile?
For their recent Holiday campaign, Coca-Cola brought together three AI studios (Secret Level, Silverside AI and Wild Card) to work on three commercial versions, reportedly using the models Leonardo, Luma and…
Embrace the New Consumer: Gain Insights from the Magid Consumer Zeitgeist Report
As we approach 2025, consumers are evolving, and businesses must adapt to these changes to succeed. The Magid Consumer Zeitgeist Report offers essential insights into this transformation, revealing a…
Unlock the Power of Hispanic Consumers: Insights for Marketers
Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…
Customers are constantly evolving.
Together, we help shape the human experience. Uncover ideas to craft strategies to get ahead and stay there.
What are you interested in?