Together we navigated another transformative year in media and entertainment – exploring NFTs, the challenges of churn, the emotions behind animation, and more. As we look ahead to 2022, here are Magid’s top 10 posts covering the global media and entertainment business in 2021.
1. 3 major themes shaping the great global restart
At the top of the year, Magid’s Chief Strategy Officer Beth Miller offered her perspective on a trend outlook as we all envisioned a post-vaccine world, with three big themes shaping a restart in this changed world.
2. Bloxham and Ruth promoted to EVP
Magid announced the promotions of Mike Bloxham and Debby Ruth to Executive Vice President, Global Media & Entertainment. The two senior contributors joined Magid in late 2013, bringing with them well-established, high caliber reputations in the media and entertainment industry.
3. Games as a relationship
VIDEO: Consumers want to extend their relationship with games beyond the controller. Magid’s Mike Salmon and Jason Rice discussed this evolution from games as a service to games as a relationship, and how brands can keep consumers engaged.
4. NFTs and the continued quest for content monetization
While more than a few people were scratching their heads about NFTs this year, content creators, artists and brands alike started asking good questions about what NFTs mean for the future of the content monetization landscape.
5. Gaming » trends in consumer behavior
VIDEO: The need to better understand gamers as consumers continues to rise in importance, making it imperative to those in adjacent spaces like streaming video, television and entertainment as well as not-so-obvious spaces like CPG and retail.
In this brief video, Magid’s Mike Salmon and Matt Bertz provide valuable commentary on the business of gaming and take a look at exclusive new Magid data on gamer intentionality.
6. Magid names Brad Gerdeman Senior Vice President, Business and Growth Strategy
Magid announced the hiring of Brad Gerdeman as Senior Vice President, Business and Growth Strategy. Gerdeman brings deep expertise in business, marketing, brand and growth strategy, with decades of experience helping clients transform their organizations, disrupt markets, and accelerate growth.
7. Animation and emotional trends
VIDEO: The ability to shift to virtual production has been a boon in favor of animated over live-action for both television and feature-length content in the pandemic environment. We sought to define the emotions driving performance in the space through the lens of EmotionalDNA in late 2020. And, who better to take us through animation and emotional trends than our own Mike Bloxham and Zak Shaikh?
8. Streaming + the challenge of churn
VIDEO: Mike Bloxham shared his perspective on the challenge of churn and the imperative for streamers, including setting realistic goals with more sophisticated strategies such as predictive modeling, dynamic messaging, CRM-based approaches, and more.
9. Emotions and television » Bridgerton sets new industry standard for romance
Since its premiere on Christmas Day 2020, Netflix’s Bridgerton continued to make headlines for its high viewership. What about the show could have drawn such a large viewership? Using EmotionalDNA, we examined the unique appeal of the series.
10. 4 reasons your media network can’t wait
If you’re in charge of a consumer brand today, thinking about starting a media network isn’t just an interesting idea – it’s an imperative. Magid’s President and CEO Brent Magid shared his perspective on why brands should establish their own media networks and how they can reinvent themselves.