Gaming had a banner year in 2020. From the success of established franchises to new IP breakthroughs, social games and passive forms of engagement like Twitch, gaming captured the zeitgeist.
So, what’s the opportunity for 2021? With new friends, experiences and communities formed in an environment where games as a relationship offer much more than the old six-hours-and-done, we’re seeing new levels of stickiness. People aren’t just playing – they’re engaging with each other. Sure, vaccines will offer some return to normalcy, but we expect these behaviors to stick.
The need to better understand gamers as consumers continues to rise in importance, making it imperative to those in adjacent spaces like streaming video, television and entertainment as well as not-so-obvious spaces like CPG and retail.
In this brief video, Magid’s Mike Salmon and Matt Bertz provide valuable commentary on the business of gaming and take a look at exclusive new Magid data on gamer intentionality.