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Magid Mentions: Global Media & Entertainment December 2019 Issue

Magid Mentions: Global Media & Entertainment December 2019 Issue

Below is our December 2019 Magid Mentions: Global Media & Entertainment issue. Join hundreds of other media and entertainment leaders – click below and become a subscriber today!

4-minute read
Streaming 2.0: Beyond Content 
“Going forward, the marketing of streaming services will be routinely more sophisticated. And to address the very real issues of subscriber acquisition and churn, the propositions will be about much more than the content on your screen.”

Mike Bloxham, SVP, Global Media & Entertainment gives his take on the marketing of streaming services in this byline for AdExchanger’s “On TV and Video” column.

» Read on

2-minute read
Former Game Informer Managing Editor, Matt Bertz, joins Magid’s Gaming & Esports team
“Working at Game Informer for more than a decade, I had a front-row seat to interactive entertainment’s rapid evolution,” says Bertz.

Bertz brings 17 years of experience and a deep understanding of the business. He’ll play a key role in advising gaming and entertainment clients.

» Read the announcement

4-minute read
Wingstop taps into Twitch to grow its customer base through esports
A recent study by Magid found 52% of all consumers interested in esports – an industry with an estimated 50 million viewers in the U.S. – enable ad blockers of some kind, “forcing brands like Wingstop to get creative in how they promote themselves.”

Magid’s David Pucik shares insights on the move by Wingstop in this piece published by Front Office Sports.

» Continue

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