Magid Hires Jeff Segal as SVP Revenue

Pioneer in Digital Media and MarketingRejoins to Power Magid’s AI-Driven Product Suite MINNEAPOLIS – May 11, 2026 – Magid, the leading media and customer experience advisory and services firm,…
Magid at The NAB Show 2026

Our COO Jaime Spencer revealed that the media industry has entered a “context era” where emotional resonance—specifically passion, intention, and efficiency—has superseded scale and…
See Magid at SXSW 2026

A SXSW Fireside Chat | Tuesday, March 17, 10 a.m. | The LINE Hotel The Importance of Being Authentically Human in the AI Era As Agentic AI evolves from generating content to executing workflows, the value is…
Magid Issues Annual “State of Broadcast Report” to TV Industry Colleagues at NAB Convention

Study by the consumer intelligence firm shows consumers are O.K. with ownership consolidation, question the affiliate model, and want more from local brands NEW YORK, Apr. 7, 2025 – Magid, the premier…
Magid gets smarter with the hiring of respected former Polygon journalist Mike Mahardy

Magid is excited to announce the hiring of gaming industry expert Mike Mahardy as Director, Games. LOS ANGELES, February 8, 2023 – The Magid Games Team is the leading research and consulting agency for…
Magid’s James Ambalathunkal to speak at ARF’s media research event

NEW YORK – January 11, 2024 – Magid’s James Ambalathunkal, Director of Strategy and Insights, will be a panelist at the ARF “2023 Media Research Insights and 2024 Priorities” event. Wednesday,…
Magid and Claritas partner to provide unparalleled targeted marketing solutions

Magid, a leading strategy consulting firm, and Claritas, a pioneer in data-driven marketing intelligence, partner to provide unparalleled targeted marketing solutions to streaming ecosystem New York, December…
Magid reveals 2024 predictions for the entertainment landscape

Leading Strategy And Consulting Firm Experts Break Down Churn Trends, Why Enemies Will Become Frenemies, and How SVODs Will Need to Respond as Free Ad-Supported Services Gain Ground New York – December 11,…
Magid creates unified data science, strategy and product team led by Tony Cardinale

Magid Senior Vice Presidents Zak Shaikh and Daniel Pancotto To Spearhead New Unit Under Cardinale Three New AI-Driven Analytics Tools Introduced for 2024, Brand eDNA™, DiversityLens™ and…
Magid’s Jaime Spencer to participate in the CBJ panel AI Symposium

NEW YORK – December 04, 2023 – Magid’s Jaime Spencer, EVP of Local, will be a panelist at the AI Symposium presented by CBJ in Coralville, IA. Thursday, December 7 | 2:30 pm – 6:00 pm Delve into…