Magid Issues Annual “State of Broadcast Report” to TV Industry Colleagues at NAB Convention
Study by the consumer intelligence firm shows consumers are O.K. with ownership consolidation, question the affiliate model, and want more from local brands NEW YORK, Apr. 7, 2025 – Magid, the premier…
Magid gets smarter with the hiring of respected former Polygon journalist Mike Mahardy
Magid is excited to announce the hiring of gaming industry expert Mike Mahardy as Director, Games. LOS ANGELES, February 8, 2023 – The Magid Games Team is the leading research and consulting agency for…
Magid’s James Ambalathunkal to speak at ARF’s media research event
NEW YORK – January 11, 2024 – Magid’s James Ambalathunkal, Director of Strategy and Insights, will be a panelist at the ARF “2023 Media Research Insights and 2024 Priorities” event. Wednesday,…
Magid and Claritas partner to provide unparalleled targeted marketing solutions
Magid, a leading strategy consulting firm, and Claritas, a pioneer in data-driven marketing intelligence, partner to provide unparalleled targeted marketing solutions to streaming ecosystem New York, December…
Magid reveals 2024 predictions for the entertainment landscape
Leading Strategy And Consulting Firm Experts Break Down Churn Trends, Why Enemies Will Become Frenemies, and How SVODs Will Need to Respond as Free Ad-Supported Services Gain Ground New York – December 11,…
Magid creates unified data science, strategy and product team led by Tony Cardinale
Magid Senior Vice Presidents Zak Shaikh and Daniel Pancotto To Spearhead New Unit Under Cardinale Three New AI-Driven Analytics Tools Introduced for 2024, Brand eDNA™, DiversityLens™ and…
Magid’s Jaime Spencer to participate in the CBJ panel AI Symposium
NEW YORK – December 04, 2023 – Magid’s Jaime Spencer, EVP of Local, will be a panelist at the AI Symposium presented by CBJ in Coralville, IA. Thursday, December 7 | 2:30 pm – 6:00 pm Delve into…
According to Magid, not all churn is bad!
Leading Strategy and Consulting Firm Releases Findings From SubScape™, Latest Magid Product Offering Prescriptive Solutions For Acquisition and Retention In The Ongoing Streaming Wars Newly Identified…
Magid’s Bill Hague and Bill Day to join the 2023 Media Ad Sales Summit
NEW YORK – November 02, 2023 – Magid’s Bill Hague and Bill Day will join other industry leaders speaking at this year’s Media Ad Sales Summit, happening November 8-10 in Fort Lauderdale, FL. Ad…
Magid’s James Ambalathunkal to present on “Measuring Cultural Authenticity in Content” at CTAM Think 2023
NEW YORK, October 31, 2023 – James Ambalathunkal will present on how to measure cultural authenticity in content during the annual CTAM Think event on Thursday, November 2 in New York City. Session details…
