To scan or not to scan? Balancing automation and personal touch
Automation is on the rise as businesses focus on streamlining processes and improving efficiency. A clear example in the brick-and-mortar space is the use of self-checkouts. And as this technology has shifted…
Nostalgia knows no age: Harnessing young hearts for brand success
It’s a common misconception that nostalgia is purely an adult phenomenon, harking back decades to fond memories of youth. However, through all of our research, we have found that even teenagers…
6 strategies to identify survey bots when conducting quantitative research
While striving to avoid survey bots is crucial, they may still manage to infiltrate the data collection process. This is why identifying such bots becomes equally vital in the goal of maintaining data…
6 strategies to avoid survey bots and maintain data integrity
Preserving data integrity, from data collection all the way through analysis and reporting, is crucial so businesses can make decisions based on trustworthy and accurate insights. And although human or…
Redefining holiday shopping in adverse economies
With the holiday buzz in the air, consumers are playing tug-of-war with their wallets, seeking the sweet spot between holiday joy and economic reality. Recent AD.VANTAGE data suggests a notable decrease in…
How Big Mouth outshines Family Guy through the DEI lens
Wondering how adult animated comedies are perceived through a DEI lens? Magid’s DiversityLens™, powered by EmotionalDNA®, can help you answer this question. Through a battery of 26 DEI Interaction…
Unlock your NPS potential to predict loyalty and sales
Customer loyalty has long been a central focus for businesses to support brand growth, but measuring it, has not always been a simple task. A metric that has continued to gain prominence in this pursuit is…
Beyond the transaction: An evolution of the brand loyalty playbook
My colleague Vicky Agromayor, a brand strategy manager on our Consumer & Commercial brands team, recently wrote an interesting article about brand loyalty. In the article, she highlighted some recent…
It’s “scary” easy to curate content with EmotionalDNA®
With Halloween approaching, it’s time for our annual look at what TV shows and movies are keeping people glued to the edge of their seats. Pulling from EmotionalDNA®, here’s our list of what…
RTDNA publishes study on trust in local news elections coverage
MINNEAPOLIS — Most U.S. local news consumers want journalists to ask tough, but respectful, questions of candidates and regularly fact check those running for office. This was one of many key takeaways…