Magid’s Katie Larson to Moderate Panel at NABJ 2021 on the Modern-Day Anchor
LOS ANGELES, August 18, 2021 – Magid’s Katie Larson, Vice President, Brand Strategy & Innovation, for its Local Media practice, will moderate a panel for the 2021 NABJ virtual convention and career…
Some Syndies Recover in Second Olympic Week
Although most shows were stagnant against week two of the Tokyo Olympics, a handful of strips managed to rally in the session ending August 8. The closely-watched Jeopardy-OLYM (4.5 live plus same day…
Mike Bloxham joins media industry expert panel on “What would you do if you ran…?”
MINNEAPOLIS – August 12, 2021 – Magid’s Mike Bloxham joined the Whip Media sponsored panel titled ‘What would you do if you ran…?’ hosted by thought leader, analyst, and The iTV Doctor Rick…
Target hits the mark
The Target chain’s omnichannel excellence helped drive a 23% increase in Q1 sales. But persistent out-of-stocks remain a challenge. There are plenty of chains that did well during the pandemic. And then…
Local TV Connects Amid Crises
Multiple stories of a lifetime arrived in a short period of time, and all had critical local angles that viewers wanted — and needed Few would quibble that it is the age of streaming. Ratings across…
Magid’s Rick Garlick Accepted as a Partner to The Engagement Agency
NEW YORK – June 10, 2021 – Magid’s Rick Garlick has been accepted as a partner to The Engagement Agency, a full-service provider of strategies and technology helping organizations achieve…
Why Corporate Social Responsibility is the New Imperative
In a recent podcast, guest Rick Garlick, Ph.D., and Podcast host and author Cary Broussard discussed the importance of CSR. A strategic consultant with Magid, Dr. Garlick argues that more than ever, business…
Customer Experience Essentials: Why CX Is So Bad and What to Do About it
In a candid discussion on the poor state of customer service and what to do about it for a recent webinar from Engagement Strategies Media, panel experts at the front lines provide the financial reasons for…
NBC Is Bailing On The Golden Globes—And It May Be Good For The Network’s Bottom Line
On Monday, NBC announced it would not broadcast 2022’s Golden Globe Awards ceremony following months of criticism leveled at the Hollywood Foreign Press Association, the organization that hosts the…
TVOT LIVE! 2021 – Keynote Fireside Chat – How Brands and Media Will Build the Future of Partnership
As advertisers seek new and compelling ways to engage audiences and connect with consumers, the media industry has developed innovative new solutions to answer the needs of the market. Partnerships are now…