Magid’s Katie Larson to Moderate Panel at NABJ 2021 on the Modern-Day Anchor

LOS ANGELES, August 18, 2021 – Magid’s Katie Larson, Vice President, Brand Strategy & Innovation, for its Local Media practice, will moderate a panel for the 2021 NABJ virtual convention and career fair on Wednesday, August 18, 2021. The panel, “The Secret Ingredients for a Modern-Day Anchor,” is powered by the E. W. Scripps Company.

The Secret Ingredients for a Modern-Day Anchor
Wednesday, August 18 – 11 a.m.-12:30 p.m. EST

Myth: The most important ability for a local television news anchor is how they act “behind the desk.” Reality: Civic-minded reporters who can break news and connect with everyday people will win the day in 2021 and long after. Learn about the research that backs this up and hear from a station that has taken its anchors from behind the desk to into the community. Learn how they make it happen and what the rewards have been for the people in the station and the community they serve.

Panelists:
– Katie Larson, Vice President, Brand Strategy & Innovation – Magid (moderator)
– Kevin Holmes, Anchor – KSHB-TV
– Dia Wall, Anchor – KSHB-TV
– Travis Sattiewhite, Jr., Senior Manager of Broadcast Content – KSHB-TV
– Sean McLaughlin, Vice President of News – The E.W. Scripps Company

Register and learn more about NABJ 2021.

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.