Study Reveals Trust with Radio and Podcast Influencers
iHeartMedia and PMX, the investment arm of Publicis Media, have unveiled the results of a study focused on the community of audio influencers. The study, “Exploring The Brand Benefits of Trust and…
Netflix has been trying to win best picture. This might finally be the year
Netflix has accomplished a lot in Hollywood: It’s partnered with notable filmmakers, produced buzzy hit films and launched the streaming craze that revolutionized the industry. Yet there’s one coveted…
The top 6 free ad-supported streaming services, as the value of some AVOD and FAST brands surge
The following is an excerpt from a Business Insider article. Subscribe to read the full article. “There’s a conventional wisdom out there in some corners that people are using AVODs because they…
When a flagship daytime program seeks to improve ratings and audience retention
THE SITUATION: ——— Daytime television is flooded with talk, cooking, and how-to shows. Standing out from the fray requires differentiation and a clear call-to-action for viewers. Our client, a…
The sky is falling for Netflix
New York (CNN Business) – Just like its comedy film “Don’t Look Up,” the sky may be falling for Netflix. Netflix’s (NFLX) stock has tumbled 41% from the all-time high it hit just…
TV’s Biggest Newsrooms Poised for 2022 Surge in Streaming Wars
If a big story erupted at a random hour not too long ago, executives at big TV-news outlets would typically try to break into regularly scheduled network programming with one of the oldest tools in the box, a…
TV audiences are still there – yes, even large ones
From tentpole events to buzzed-about scripted series, there are still reliable pockets of viewers to be found on linear TV. So much for TV being dead. Linear broadcast has posted impressive ratings numbers…
Fox News gets into the weather business. Will climate-conscious viewers take it seriously?
Whenever consumers are asked to name their primary reason for tuning into a TV newscast, the No. 1 answer is always the weather. Cable news channels of every political stripe see their ratings rise when a…
Televisionation: Industry Insights from Magid’s Mike Bloxham and Debby Ruth
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features industry insights from Mike Bloxham and…
What’s Next for TV: Is the Future a Creator Economy?
Magid’s Mike Bloxham recently joined a virtual discussion sponsored by the Television Academy titled ‘What’s Next for TV: Is the Future a Creator Economy?’. The event focused on the future of TV by…