TVOT LIVE! 2021 » NEXTGEN TV and the Consumer
Recorded during TVOT LIVE! 2021 in April, this session explored how consumers are responding to ATSC 3.0—the new broadcast-TV standard (also known by the consumer-facing brand, NEXTGEN TV) that combines OTA…
Hi-Tech vs. Hi-Touch: Maintaining the Hospitality Experience in a Digital Age
This commentary piece originally appeared on Hotel Executive. Recently, my wife and I visited a historic luxury hotel in downtown Chicago. We were surprised that valet parking was suspended, requiring me to…
Netflix’s CEO Was Asked About Cracking Down on Password. His Answer Was Pure Emotional Intelligence
Netflix has always taken a relaxed position on people sharing passwords. It was sort of an unwritten rule that while the company didn’t outright condone it, it was fine with the fact that kids went…
Connecting Corporate Social Responsibility to the Bottom Line
This article written by Magid’s Rick Garlick was originally published on Engagement Strategies Media (ESM). Corporate Social Responsibility is not just about charitable giving—it is becoming not only…
Pearl TV: NextGen TV ‘Is Resonating Strongly With Consumers’
Magid survey says enhanced audio, interactivity and ease of tech upgrades most popular features NEW YORK—Although the rollout of ATSC 3.0 (aka “NextGen TV”) is still in its infancy, with station…
In the U.S., local TV advertising resonates with pandemic consumers
The following is an excerpt of a contributed article by Bill Day for WARC. This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting U.S. landscape.” Summary Analyzes…
Is there an ‘active, engaged, working journalist anchor’ in your newsroom?
A Texas station revamps its late news around in-depth reporting Question: How many anchors does it take to change a light bulb? Answer: None! That’s what producers are for. Okay, here’s an easier one: How…
Networks Look Overseas for Their Next Big Series
More global hits get imported amid pandemic-related production delays Its name may stem from the U.S. of A., but there’s a decidedly worldly vibe to AMC these days. In fall 2020, the network launched a pair…
Netflix’s password-sharing crackdown has a silver lining
The streaming service is making account owners enter two-factor codes in a limited test. That’s … actually not so bad. Look, let’s be honest. Sharing passwords is as endemic to the…
Beyond Originals: Drivers of Audience Growth and Retention in Streaming Video
“The most valuable segments are those with insatiable content needs,” says Natasha Hritzuk, Vice President, Consumer Insights, HBOMax, WarnerMedia. Hritzuk and Magid’s Mike Bloxham touch on…